As usual, we've been so busy, I haven't had a chance to comment on the recent Toy Fair. We have to be careful about what we say since everything there is pretty much somebody's top secret. If we were "press" I'm sure we would be allowed to divulge some of the secrets we saw, but since we share a place in the industry as toy designers and licensors we must respect the wishes of who we talked to about what we witnessed.
This may have been our most important Toy Fair yet because we are working on designing Squaredy Cats with [undisclosed plush company], and we had a meeting with our agents and [undisclosed plush company] to view the most recent samples they've made. We were thrilled with how they look, and we can't wait to show you images of the actual products once they're made. We should have plush Squaredy Cats in stores this October along with some other fun items.
It's also always exciting to see products we had a hand in designing that show up at Toy Fair or in the stores. Typically it can take up to two years to see a final product on something we designed or helped design. Usually, by the time something shows up in public we hold back on announcing it because we feel we've grown so much artistically since the initial work was done. That might just be normal artist self-doubt.
One client that we work with was willing to allow us to photograph their booth. INI, Inc produces the game, I've Never… along with a few other titles and merchandise based on the I've Never brand. We've done quite a bit of work for them. Check out their games, and if you buy one of their items, tell'em we sent ya.
The INI Toy Fair booth with some of their titles, the I've Never…Game,
I've Never…Beer Pong, I've Never…Party Dice, the I've Never…Game for Kids.
