Paperoni Deluxe Studio has a commercial

See THE COMMERCIAL here

The Paperoni Deluxe Studio is available on Amazon now :)

Spin Master's Paperoni Deluxe Studio is available on Amazon.
Elaine designed some of the Paperoni animals for this and other sets. She did preliminary concept sketches, and worked out 3-D mock-ups for most of these Paperoni characters.
Visit the official paperoni site :)

Paperoni hit the shelves

Elaine shows off a find of some of her Paperoni work.

Elaine and I were visiting my parents upstate, NY, and made our ritual visit to Wal-Mart. We found a large display of Spin Master's Paperoni in the toy section. These are some of the crafts that Elaine designed :)
She worked out 3-D mock-ups for most of these Paperoni characters.

We just discovered they finally have an official paperoni site :)

Party Favors

Mini-Foosball, Skee Ball and Mad Libs party favors.

This was sent by a friend a while ago. It's a cell phone photo - a little chopped off, but it's three party favor games that we had our hands on in designing for Tara Toy. We did a revised Foosball field and Mad Libs accordion fold fun-books. Much of it is restricted by the rules of style guides, but some fun was had in designing the Skeeball board.

Skee Ball design and mock-up.

This booth is made for stompin'

Elaine and Kurt stand in the empty booth 1873 at their first Licensing Expo.

First order of business… hang the Monkey Doodle Dandy Banner!

Elaine and Stephanie assembling our shelves. Not sure where everything goes yet.

Elaine and Stephanie. All the banners are up.

Now we know where the Squarey Monsters are going, cut stickers for packets.

Last minute concept mock-ups to assemble.

Squarey Monsters await fame while Elaine goes through last minute portfolio changes.

We're pretty much finished setting up the booth for Licensing Expo. Booth 1873. We'll post more pictures showing the entire booth tomorrow when the union gets all the skids out of the way and the carpet is down. 

Also, great to note:

A google alert made me aware that our Exhibitor profile has been published at TMCnet.com.

Here's how it reads:

Company: Monkey Doodle Dandy Booth: 1873 Media Contact: Elaine de la Mata Phone: 718-398-2338/917-450-2483 E-mail: studio@monkeydoodledandy.com Web: monkeydoodledandy.com   Since 1998, Monkey Doodle Dandy, Inc. has developed properties for major companies including Scholastic, Nickelodeon, Fisher Price and Mattel. The Brooklyn-based art and design company is now expanding as a licensor, introducing its own brands Squarey Monsters, Squaredy Cats, Wudjadoo and GirlMonsters. Whether they're furry, fanged, or four-sided, these endearing creatures allow young consumers to express themselves with an individuality that resonates with their age group but still meets the approval of parents. For more information, visit www.monkeydoodledandy.com.

Donk, Bitzy and Clup are GO!

Kurt wearing Donk's Eyes.

Clup, Bitzy and Donk as plushies!

Terry cloth Squarey Monster, Bitzy… she's a bath buddy!

Terry cloth Squarey Monster, Donk… he's a bath buddy!

Plush Squarey Monster, Donk trying to use Kurt's mouse.

We are so excited to fly to Las Vegas for the Licensing Expo Sunday morning. We worked in the studio today for some last minute finishes. A few product mock-ups, labels and details for… YES! THREE MORE plush Squarey Monsters!
My brother-in-law has a tuxedo shop, and we hired his seamstress to work up Bitzy and Clup as pocket mouthed bath buddies and Donk as a plush pillow. I made simple patterns for reference, and Maria did a great job interpreting my mess :)
We printed some eyes on board to simulate plastic, and set up some labels for a mini-shampoo, soap bar, etc. to go in the mouths of the bath buddies.

Flitz is my bag

Squarey Monster, Flitz as a plush bag (sitting on Squaredy Cats postcards).

Karen Goetsch in our new studio with the commissioned Squarey Monsters plush bag, Flitz.

Karen of Karen's Monsters came through again with this last minute sample for Licensing Expo.
We are less than a week away from the show, and we couldn't be happier with all the concepts we have. This plush Flitz bag came out perfect!
We shipped everything else a week ago, but we still had some last minute postcards, giveaway pins and mock-ups to finish.

Clup and Dodger are for real

Karen Goetsch in our new studio with the commissioned Squarey Monsters, Clup and Dodger.

Plush Squarey Monster, Dodger.

Plush Squarey Monster, Clup.

We hired Karen of Karen's Monsters to make plush versions of three of our Squarey Monsters. She's finished Clup and Dodger already (shipping to the Licensing Expo today), and Flitz is still to come. We love how they turned out, and can't wait for the show.

Check out Karen's Monsters.
See more pictures of Karen's Monsters.
Heck, even Betty Bones is loving her work.