Squaredy Cats style guide covers

This post is a bit late, but I saved the link to archive here.

These are pictures Karen posted of the Squaredy Cats style guide covers she did for us.

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Squaredy Cats style guide

It's finally finished. The Squaredy Cats Style Guide has been through a lot to get to this point. Despite already having signed a licensing agreement, we still hadn't sent out the teaser guides to anyone yet. We have 5 full guides and 15 teaser guides that we had Karen's Monsters make plush covers for.
We finished printing and binding all the books, and added CDs, postcards and pins. We're sending the guides to our agents at Redasign Studio, and are hoping for the best.

The pages are to be kept secret at this point. There are several never-before-seen cats that will probably debut as stickers in December.

PS:
Yesterday I was wearing a Squaredy Cats t-shirt, and I saw at least one girl craning her neck to see it :)

Pins and Magnets available

We set up a logo pin at our Cafe Press Store to place on the plushy Style Guide Teasers. The artwork is still attached to the store in the Squaredy Cats Section, and we applied it to 3.5" pins, 2.25" pins and 2.25" magnets.

If you are interested in purchasing pins or magnets please visit this link. And thanks for your support. These are going to be collectors' items ;)

Squaredy Cats have style

After several versions, revisions, additions, and redesigns we've finally settled on the Squaredy Cats first edition Style Guide. The full version still has to be printed, and we're working with Karen of Karen's Monsters who made some of our Licensing Expo plush samples. She's making cute plushy covers for our first guides, and the teaser guides.

We got our first teaser guide sample back (without Karen's extra touch), and we are so pleased with how it looks! I like to think we are making the job easy for our agents at Redasign Studio ;)

Pitches begin soon. Wish us luck!

PS A reminder for Facebook users: Why not send a Squaredy Cats Gift today? It's free!

Not squared to go green

We've been very busy developing our Squaredy Cats style guide for licensees. Many pitches are planned, but it looks like we may have our first licensing deal very soon (details to come). Since we were so busy we forgot to mention we signed our licensing agreement deal with our agents for Squaredy Cats and Squarey Monsters. Seems fairly anticlimactic after a few months of negotiations, but we're ecstatic about being represented.

Here's a little bit about our representation:
Redasign Studio is a branding and design studio specializing in building successful brands through licensing. With a combined 40 years experience in marketing, licensing and design, its team members, Robert Reda and Kim Winkeleer, have been instrumental in the development of multi-million dollar licensing and brand extension programs for properties such as baby Gund, She’s Charmed and Dangerous, the Teletubbies and Eloise at the Plaza.

To celebrate we popped a bottle of champagne. We hope you'll celebrate with a reusable stainless steel SIGG water bottle from our Cafe Press store.


Here's a perma-link to our store in case merchandise is moved in the future.

Party Favors

Mini-Foosball, Skee Ball and Mad Libs party favors.

This was sent by a friend a while ago. It's a cell phone photo - a little chopped off, but it's three party favor games that we had our hands on in designing for Tara Toy. We did a revised Foosball field and Mad Libs accordion fold fun-books. Much of it is restricted by the rules of style guides, but some fun was had in designing the Skeeball board.

Skee Ball design and mock-up.