Squaredy Cats at Toy Fair 2011

I think we forgot to post this. We found it on parrygamepreserve.com. See their post on Gund showing Squaredy Cats at Toy Fair 2011 or check the direct link on YouTube :)

They introduce Squaredy Cats just after 5:55...

not squared to blog it

 From the Squaredy Cats™ blog.

 From the Squaredy Cats™ Facebook page. 

We finally started a blog and a Facebook fan page for the Squaredy Cats. There's tons of content to be added, so watch for it. The news for Squaredy Cats should be picking up too, so watch for that to increase as well.

We'll be posting cats on the blog along with anecdotes about what we were thinking when they were individually designed.

Check out the Squaredy Cats Blog

Check out the Squaredy Cats Facebook fan page

We'll keep the fan feed in the sidebar to the right as well.

Another one!

Our first license went to A&A Global who distributes to vending machine companies. Please comment on their blog, and let them know how much you LOVE Squaredy Cats :)

GO HERE!

:)

Squaredy Cats stickers for sale

Elaine just found this link for gumball machine vendors offering Squaredy Cats stickers for sale in bulk at Gumballs.com. If you know someone who owns vending machines or works at a vending machine company, please forward it to them.

16 New Squaredy Cats pins and magnets

We've uploaded 16 new pins (in two sizes) and magnets to our Cafe Press shop. We hope to see you strolling around town with your new Squaredy Cats pin. Maybe you need more magnets on your fridge ;)
Send one as a gift today, and help spread the news Squaredy Cats are here!

SEE THE NEW PINS!

:)

Pins and Magnets available

We set up a logo pin at our Cafe Press Store to place on the plushy Style Guide Teasers. The artwork is still attached to the store in the Squaredy Cats Section, and we applied it to 3.5" pins, 2.25" pins and 2.25" magnets.

If you are interested in purchasing pins or magnets please visit this link. And thanks for your support. These are going to be collectors' items ;)

This booth is made for stompin'

Elaine and Kurt stand in the empty booth 1873 at their first Licensing Expo.

First order of business… hang the Monkey Doodle Dandy Banner!

Elaine and Stephanie assembling our shelves. Not sure where everything goes yet.

Elaine and Stephanie. All the banners are up.

Now we know where the Squarey Monsters are going, cut stickers for packets.

Last minute concept mock-ups to assemble.

Squarey Monsters await fame while Elaine goes through last minute portfolio changes.

We're pretty much finished setting up the booth for Licensing Expo. Booth 1873. We'll post more pictures showing the entire booth tomorrow when the union gets all the skids out of the way and the carpet is down. 

Also, great to note:

A google alert made me aware that our Exhibitor profile has been published at TMCnet.com.

Here's how it reads:

Company: Monkey Doodle Dandy Booth: 1873 Media Contact: Elaine de la Mata Phone: 718-398-2338/917-450-2483 E-mail: studio@monkeydoodledandy.com Web: monkeydoodledandy.com   Since 1998, Monkey Doodle Dandy, Inc. has developed properties for major companies including Scholastic, Nickelodeon, Fisher Price and Mattel. The Brooklyn-based art and design company is now expanding as a licensor, introducing its own brands Squarey Monsters, Squaredy Cats, Wudjadoo and GirlMonsters. Whether they're furry, fanged, or four-sided, these endearing creatures allow young consumers to express themselves with an individuality that resonates with their age group but still meets the approval of parents. For more information, visit www.monkeydoodledandy.com.

Donk, Bitzy and Clup are GO!

Kurt wearing Donk's Eyes.

Clup, Bitzy and Donk as plushies!

Terry cloth Squarey Monster, Bitzy… she's a bath buddy!

Terry cloth Squarey Monster, Donk… he's a bath buddy!

Plush Squarey Monster, Donk trying to use Kurt's mouse.

We are so excited to fly to Las Vegas for the Licensing Expo Sunday morning. We worked in the studio today for some last minute finishes. A few product mock-ups, labels and details for… YES! THREE MORE plush Squarey Monsters!
My brother-in-law has a tuxedo shop, and we hired his seamstress to work up Bitzy and Clup as pocket mouthed bath buddies and Donk as a plush pillow. I made simple patterns for reference, and Maria did a great job interpreting my mess :)
We printed some eyes on board to simulate plastic, and set up some labels for a mini-shampoo, soap bar, etc. to go in the mouths of the bath buddies.

Couldn't have described this better

Self-employed does not mean unprofessional.

I saw about seven friends post this on Facebook, and it rings so true for those who are self-employed. It's been kind of a running joke in the free-lance world for a long time. It's like when stand-up comedians tell the story about when people meet them, they want them to tell a joke or "say something funny."

With respect to all clients, past and future, being self-employed is difficult. It becomes even more difficult if our efforts as artists are treated as flea-market bargains or swap-meet negotiations. I urge all clients (for the benefit of all who are self-employed and your own good) to watch this video. It presents our dilemma clearly, and in a humorous way.

Flitz is my bag

Squarey Monster, Flitz as a plush bag (sitting on Squaredy Cats postcards).

Karen Goetsch in our new studio with the commissioned Squarey Monsters plush bag, Flitz.

Karen of Karen's Monsters came through again with this last minute sample for Licensing Expo.
We are less than a week away from the show, and we couldn't be happier with all the concepts we have. This plush Flitz bag came out perfect!
We shipped everything else a week ago, but we still had some last minute postcards, giveaway pins and mock-ups to finish.

Squaredy Cats™ are a Facebook app

We've set up a Squaredy Cats Facebook gift app. If you use Facebook, please help us promote our Squaredy Cats by sending gifts to friends. The more you send, the more you unlock, and you can send more. Become a fan too. Put Squaredy Cats on your wall!

Start sending Squaredy Cats gifts!

Expo pins

We just ordered our pins for the Licensing Expo. They should be here just in time before we take off to Las Vegas.
This is the first place the third character is appearing from the Wudjadoo brand. Elaine designed the pig and bunny, and now the new puppy.

The Art of Licensing

Our ad is in the digital Art of Licensing on page 10! w00t!
Can’t wait to see if we get any interest before the Licensing Expo in June.